The First Strike DLC pack for Call of Duty: Black Ops was released in February, and given the sales of Black Ops, it’s probably not surprising it proved incredibly popular, setting a new level for downloadable content for the Call of Duty series.
Figures were revealed as part of Activision Blizzard’s financial results for the first quarter of 2011, and not only did 1.4 million gamers download First Strike in the first 24 hours of release, but it also achieved a 20 percent higher digital sales figure than the preceding Stimulus Pack for Call of Duty: Modern Warfare 2.
It helped digital sales for the company increase by around $100 million year-over-year according to Activision Blizzard CEO Robert Kotick. It will be interesting to see whether the more recent Escalation Pack has achieved similar results, having become available in May.
There was no reference to sales of the First Strike pack on the Playstation Network, which would have helped to guage the financial impact of the current Playstation Network outage for publishers, but given the time-based exclusivity on Xbox, it seems that the Microsoft console is likely to remain the core platform for Call of Duty in the near future.
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